Sheffield United: Could we be ready for the first indication that United World is going to be a big talking point at Bramall Lane?


This Agreement, which expired at the end of Championship season, is expected to be discussed at board level later this month as United’s hierarchy examines all aspects of the club’s operations.

A recurring theme of yesterday’s press conference, apparently called to confirm Slavisa Jokanovic’s dismissal and the appointment of Paul Heckingbottom as manager, was the importance club officials occupy on the UW network; a set of teams, established by owner HRH Prince Abdullah bin Musa’ad bin Abdulaziz Al Saud, which also includes Beerschot, Chateauroux, Kerala United and Al-Hilal United.

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Indeed, as President Yusuf Giansiracusa has indicated that the UW is at the heart of the “strategic vision” that motivated Jokanovic’s departure, the organization’s leading figure, Abdullah Alghamdi, has also been invited to take the lead. speech during the unveiling of Heckingbottom.

The “synergy” identified by Giansiracusa as one of its “three central pillars” could now extend to clothing with the possibility of Adidas or one of its rivals being asked to provide clothing for each side under the umbrella. UW.

One factor that could influence the outcome of these discussions is the way in which the German multinational’s payments to its customers are organized. The first European sportswear company and the second in the world, they prefer to distribute them during a contract. However, smaller companies, such as Errea and Lotto, may be inclined to enter into “initial load” deals in order to increase their market share.

Sheffield United players currently wear an Adidas kit in all of their matches: Simon Bellis / Sportimage

Errea, whose headquarters are located just outside the Italian city ​​of Parma, currently working with Queens Park Rangers, Walsall and Milton Keynes Dons.

Since Adidas and its biggest competitor Nike are also popular fashion brands, the lure of partnering with a company willing to pay an immediate lump sum must be weighed against the potential loss in sales associated with d ‘other casual wear bearing the club emblem.

United extended their relationship with Adidas last summer, posting A declaration qualifying the quality of the products offered as “exceptional”.

Members of the Sheffield United hierarchy at the official unveiling of Paul Heckingbottom (second left) as the club’s new manager: Simon Bellis / Sportimage
Slavisa Jokanovic was sacked from Sheffield United manager on Thursday: Simon Bellis / Sportimage

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