Deoghar admin looks at GI tag for Babadham pedas | Ranchi News

Ranchi: Deoghar District Administration is looking for a GI tag of the mouthwatering pedas that are widely offered to Lord Shiva at Baba Baidhyanathdham temple to give the traditional sweet dish global status.
Last year, Sohrai Khovar art, a traditional art form, received the label, a first for the state.
Now, the Deoghar district administration has set its sights on its famous peadas to boost the business prospects of the traditional pea makers there.
Speaking to TOI on Saturday, Niraj Kumar, Deoghar District Coordinator of Mukhyamantri Laghu Board of Directors Evam Kutir Udyam Vikas, said that they have already started the process of registering all peda makers / makers. in the district and that they would continue until October 6 before applying to claim the GI label.
He said: “In September, we organized a meeting with all pda manufacturers under the chairmanship of Deputy Commissioner Manjunath Bhajantri to educate them on the importance of the GI label for any product and why it will be useful to them. Traders were urged to register with the district industries department by September 30. However, we have now extended the window because the response was not correct.
Kumar said another round of awareness workshops is scheduled for October 4. In Deoghar there are around 200 peda makers, ”he said, noting that mainstream businessmen are not fully aware of this.
The manager informed that only Mathura’s pedas have so far received the GI label in the country.
Regarding GI labeling, Kumar said that it defines the origin of a particular food / product and is recognized under the Geographical Indications of Goods (Registration and Protection) Act 1999. he said.
“The GI label will bring authenticity and uniqueness to a product. Once we get the IG tag for Deoghar pedias, traders can easily have the opportunity to sell their products worldwide in Deoghar. It will boost their businesses, ”he said, adding that they are now in the process of forming a cooperative society of all peda makers to start the application process.
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